Fermenta and his team have already convinced a major US manufacturer of the benefits of ElringKlinger’s lightweight structural components. The order is worth more than hundred million euros and series production is now underway. The Group has already won its next large-scale order, too. “We are in advanced negotiations with other manufacturers as well. Our list of development projects is a long one,” Fermenta adds. “More orders will follow on the back of that.”
When it comes to analyzing their customers’ needs and providing solutions that are relevant to them, the two men receive support from the Group’s headquarters in Dettingen/Erms, the base for Philipp Ruez, who acts as the “nerve center” for sales related to lightweighting. He is responsible for pooling customer requirements, developing new product ideas, and assessing them for marketability. Ruez firmly believes that more applications will emerge in addition to the Group’s first batch of structural lightweight components – its cockpit cross-car beam, front-end carrier, and door module carrier. “In the next few years, our sales activities will focus on marketing the structural components that we’ve already launched. However, we’ve still got many more ideas on how we can use our unique technologies in lightweighting in ways that make sense and benefit the customer,” Ruez explains.